AI · Shopify · Field notes

Storefront Experiments

Building an online store with AI — real experiments, results and lessons.



One real store. A record of what works, what breaks, and what we learn.

Free Ecommerce Launch Checklist

FREE WORKBOOK · 10 PAGES · 20 PRACTICAL CHECKS

Would You Buy From Your Own Store?

Before you pay for traffic, find the doubts that could stop your first customer.

Your store may look ready. But can a stranger understand the product, trust the seller and finish checkout on their phone? This free ecommerce launch checklist helps you find the gaps and decide what to fix first.

English PDF. Free to download. No email address or account required.

20 checks. Three priority fixes. One clearer store.

Find the doubts

Review product information, seller trust, delivery and returns, the mobile buying journey, navigation and SEO basics. Each check includes a practical fix.

Score your store

Get a simple baseline out of 20. Score only what a new visitor can see or verify, then retest after your changes.

Choose what to fix first

Use the action worksheet to pick three changes, record the evidence and decide how to verify each improvement. Finish with the stranger test: ask someone unfamiliar with your store to try the journey without coaching.

Start with one product on your phone

Allow about 20 minutes for a first pass. You do not need to rebuild your whole store. Find one clear problem, make one useful change and test again.

Get the next experiment in your inbox

Want more practical Shopify checks? Get new experiments, store audits and fixes by email. Subscribing is optional; the guide is free to download without signing up.

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Keep building with Storefront Experiments

The guide helps you spot the gaps. Follow the channel for practical ecommerce build logs, store audits and the next experiment.

Which check exposed your biggest gap? Tell us in a video comment and make it your next experiment.

This workbook is educational. The score is a practical audit rubric, not a validated sales predictor or a legal compliance check. No guaranteed sales or search rankings.