Building a real store with AI

Storefront Experiments follows the practical work of building ERVALO, an online store, with the help of AI. We document the decisions, the checks and the fixes along the way.

Expect field notes on Shopify, brand design, bilingual storefronts and launch preparation. Each experiment starts with a real problem and records what we changed and what we learned.

Follow the project on YouTube and Instagram using the links in the sidebar. The detailed experiments will be collected here as the project develops.