AI WROTE IT.
CAN YOU PROVE IT?
“Eco-friendly.” “Sweat-wicking.” “Perfect fit.”
Confident words. But what facts support them?
Use AI to build your store—and check what it gives you. Get 12 practical prompts for product pages, store planning and launch checks.
See one worked example below. Subscribe free to unlock the full playbook.
Free email subscription. New Storefront Experiments posts included. Unsubscribe anytime. Confirm your email to unlock the guide; your welcome email includes the link.
“ECO-FRIENDLY”
NO EVIDENCE PROVIDED
Illustrative example. The fictional fact sheet below contains no environmental evidence.
Fluent product copy can still contain unsupported claims
Before you publish an AI product description, check whether every promise is supported by your product facts. Here is one complete example you can use today.
Teaching example: the product and draft below are fictional. They are not an actual model test or ERVALO product specifications.
The supplied facts: Black leggings. Sizes XS–XL. 80% polyester, 20% elastane. High waist. One side pocket. Machine wash at 30°C; do not tumble dry. No verified evidence about sustainability, compression or sweat management.
The draft to check: “Eco-friendly leggings that wick away sweat, sculpt your shape and stay in place through every session.”
The problem: none of those four promises is supported by the supplied facts. A fluent sentence is not evidence.
Copy this product-page prompt
Write an English product-page draft using only this verified fact sheet: [paste facts]. Return a factual title, a short opening paragraph, feature bullets, and care instructions. Put missing information in a separate editor checklist. Do not invent performance claims, sustainability claims, certifications, reviews or fit guarantees. For every proposed benefit, identify the supplied fact supporting it. Label inferences for review. Keep the draft concise enough to read on a phone.
A corrected version using the fictional facts: Everyday Leggings. Black leggings with a high waist and one side pocket. Made from 80% polyester and 20% elastane, in sizes XS–XL. Machine wash at 30°C; do not tumble dry.
Before publishing: verify the real specifications, add confirmed sizing guidance and link your actual delivery and returns information. The prompt helps structure the draft; you still need to check the output.
Get the other 11 prompts — free
Subscribe to unlock the full 12-prompt Ecommerce Prompt Playbook, including this product-page prompt, store planning, homepage structure, trust checks, bilingual copy and launch testing.
Enter your email below to subscribe for free. Confirm your subscription using the email WordPress sends you, then return to this page to read the full playbook. You’ll also receive new Storefront Experiments posts by email. No payment required. Unsubscribe anytime.
Subscribe to continue reading
Subscribe to get access to the rest of this post and other subscriber-only content.