Storefront Experiments is a practical journal of building an online store with AI. The working example is ERVALO, a Shopify store being developed in Finnish and English.
The project explores how AI can help with store design, content, quality checks and the everyday decisions behind a launch. We share the process, including the corrections and the limits we encounter.
This blog collects the written notes behind the Storefront Experiments YouTube videos and Instagram posts. It is for people who want to see how the work happens, one decision at a time.
